Community Influencers = Social Asset
Love your neighbor? Want to practice love and support your community? Join us in our community micro influencer movement.
A Community Influencer is a social asset who can influence the community by creating social value for the community, and in this particular case, bridging the gap of “digital divide” for less privileged groups in our community.
The digital divide is a term that refers to the gap or any uneven distribution in the access to, use of, or impact of information and technologies, between any distinct less-privileged groups, demographics or regions.
As we all notice, we are on the brink of the unprecedented digital revolution in the New Digital Economy in the 21st century. The rapid advance of technology significantly impacts how we live and learn, and the local community we belong to and increases the digital divide gap.
Biggest Trends Affecting Small Businesses and Local Economy
New Digital Economy is a major shift from a manufacturing and commodity based economy to the one that uses innovation and digital technology as the driving force of economic growth.
The biggest trends
The biggest trends influencing small businesses and nonprofits in our community are digital transformation and online searches, such as mobile search, location-based search, and organic search results, the non-ad search results, lead 20 times more impacts
Impacts of organic search
The organic search results significantly impact our local businesses, nonprofits or community projects, generating more leads and attention, but require experienced engineering resources and budget for the search engine optimization.
Are you ready?
Many small businesses and nonprofits do not have the resource to keep up with the pace of technologies and digital transformation trends with the online presence and context
Lack of online context
80% of small businesses cannot invest in content marketing and keywords analytics to keep up with the search engines and how to digitalise their presence on the web
Small business online
36% of small businesses do not have a website to show their presence on the web.
Micro-Influencers
85% of online users build their impression and make a decision based on the ratings and reviews of micro-influencers.
The First Impression
48% of online users set their first impressions within 3 seconds based on the website and context found by onside search
Declines of small businesses
The GDP share of small businesses has declined from 50.5% in 1998 to 44.6% in 2010.
Bridge the gap
We believe bridging the gap of the digital divide of small businesses and nonprofits in our community can help the decline as you may have heard how the Amazon effect impacts small businesses in our economy.
How You Can Change This Trend?
Community micro influencers can contribute to change this trend by helping small businesses and nonprofits by bridging the gap of this digital divide.
Here’s what CMI can do and how it works.
Join
First, join us by creating your account here.
Confirm
You will receive an email confirming your registration. If you have not receive the email, you can contact us here with your contact information and your interest in becoming a CMI. We create an account for you.
Make your list
Once you complete the registration process, prepare a brief list of small churches, nonprofits, people, small businesses and projects in your community you want to support, including name, address, brief description, category, keywords and the images or photos
How it works
The platform aggregates the content, listings, location, map, category, keywords and search tags into structured data, continuously updating information by communicating with major search engines
Act
List the content here (visit https://ckalist.org and click add listing), the secure, collaborative social platform, as a community listing. Now the information your provide becomes a searchable digital content in the cloud
Invite
Invite your friends and community fans to join as CMIs and add their comments, reviews and ratings so that the community can see how many community fans and supporters of the listing you create.
85% of online users build their opinion and trust based on the reviews and ratings
You will be amazed how easy it is to become a social asset and make an influence for the community, helping them to bridge the gap of digital divide. The key is collaboration, doing this TOGETHER.
In a few days after adding the content, you can find the list, such as typing ckalist churches or ckalist best churches from Google search. The data you added becomes a digital database that is ready to find from Google search engine.
Search-Driven Economy by the Numbers
%
of online experience begins with an online search and keywords
%
businesses have no online presence or marketing context for search engines
%
of websites do not invest in content marketing to generate online leads
%
of location-based mobile searches result in offline purchases
Empowering Small Businesses with Online Search Presence
US Small Business GDP share
- Small and medium-sized enterprises represent over 90 percent of the worldwide business population, 60~70% of employment and 55% of GDP in developed economies, according to the World Trade Organization.
- In the United States, the small business created $5.9 Trillion, 43.5% of the $13.6 Trillion, according to the Small Business report published by US SBA in December 2018.
- According to the report, small business GDP share has gradually declined from 48% in 1998 (adjusted from the previously published figure of 50.5% in 1998) to 43.5% in 2014. The wholesale and retail sector has declined more from 52.9% in 1998 to 42.1% in 2014.
- The declining small business GDP share is attributable to the markedly faster growth of large businesses, according to the report.
- Large business GDP grew 9.2%, almost double the small business growth rate, while small business GDP grew 4.8%.
- In the New Digital Economy driven by innovation and technologies, the digital gap to adapt for the speed of digital transformation significantly impacts small businesses, influences people’s shopping experience, and escalates the importance of online search, digital marketing and digital business strategies, as seen in the rapid growth and influence of Google and Amazon.
- Biggest trends affecting local businesses are mobile search, local search, online leads and ratings and reviews of micro-influencers.
- Small businesses must adapt to this digitalization trend and find their niche to survive or to sustain their businesses.
Web Presence & Brand Images
%
do not recommend a business with a Poorly designed & outdated website of the company
%
