Why We Need a Collaborative Social Platform?


Quick Glance of Small Businesses in the U.S. By the Numbers

 

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US Small Businesses by the number

  • The United States Small Business Administration defines small business that has fewer than 500 employees.

 

  • American business is overwhelmingly small business, according to the SBA  there are 30.2 small businesses in the U.S., accounting for 99.9% of U.S. businesses, created 1.9 million net new jobs in 2015.

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The Percentage of US Small Businesses

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US Small Businesses By Employment

  • U.S. small businesses employed 58.9 million people in 2015

 

  • 78.5 Percent of small businesses are operated without any employees.

Millions of job by US Small Businesses (2015)

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Small businesses without any employees

 

Quick Glance of
changing landscape of Digital Economy by the Numbers

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of online experience begins with an online search and keywords

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businesses have no online presence or marketing context for search engines

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of websites do not invest in content marketing to generate online leads

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of location-based mobile searches result in offline purchases

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US Small Business GDP share

  • Small and medium-sized enterprises represent over 90 percent of the worldwide business population, 60~70% of employment and 55% of GDP in developed economies, according to the World Trade Organization.
  • In the United States, the small business created $5.9 Trillion, 43.5% of the $13.6 Trillion, according to the Small Business report published by US SBA in December 2018.
  • According to the report, small business GDP share has gradually declined from 48% in 1998 (adjusted from the previously published figure of 50.5% in 1998) to 43.5% in 2014. The wholesale and retail sector has declined more from 52.9% in 1998 to 42.1% in 2014.
  • The declining small business GDP share is attributable to the markedly faster growth of large businesses, according to the report.
  • Large business GDP grew 9.2%, almost double the small business growth rate, while small business GDP grew 4.8%.
  • In the New Digital Economy driven by innovation and technologies, the digital gap to adapt for the speed of digital transformation significantly impacts small businesses, influences people's shopping experience, and escalates the importance of online search, digital marketing and digital business strategies, as seen in the rapid growth and influence of Google and Amazon.
  • Biggest trends affecting local businesses are mobile search, local search, online leads and ratings and reviews of micro-influencers.
  • Small businesses must adapt to this digitalization trend and find their niche to survive or to sustain their businesses.

 

Web Presence & Brand Images

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do not recommend a business with a Poorly designed & outdated website of the company

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of the judgements on a company's credibility are made on the company's website

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Challenges to small businesses

  • Finding customers and generating leads
  • Getting talented people or expert resources to boost business
  • Build brand or awareness of their products and services
  • Getting positive reviews and ratings of micro-influencers
  • Balancing quality, growth, and financing
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Top Digital Marketing Trends

  • Digital Marketing Platform driving business from online to offline
  • Mobile search & location-based search
  • Power online presence and keywords exposure for organic search
  • Quality digital links with social media
  • On-line leads and advertising
  • Business intelligence, analytics, and conversion

Mission Statement

We introduce this as a wiki-social™ project, a collaborative digital community platform to support small businesses and nonprofits.

The wiki-social means a knowledge base website, on which users collaboratively add, modify the content, work together and smarter, help each other, and create social values.

We all may have heard that small businesses are the backbone of the United States economy, the biggest employers, and job creators.

However, many small businesses are experiencing declining sales or closing their businesses.

They cite the strong force from digital marketing and e-commerce, such as Amazon, as the top causes of their declining businesses.

90% of them in the survey of 850 small businesses cite that Amazon is having a negative impact on their revenue and 81 percent said on-line leads or online sales are becoming very important to their business success.

As an indicator of the decline of local small businesses, the share of GDP contribution of small businesses has been slowly and steadily declining.

The latest technology and digitalization, such as mobile traffics, local searches, and organic searches, set the most significant trends affecting local businesses.

Unfortunately, many small businesses do not have the expertise to utilize those technologies and cannot afford to hire IT experts or digital marketing professionals to benefit from these trends.

Most of them do not have digital marketing experience to bring the lead or develop strategies to utilize their location-based niche or advantages to compete against the online giant.

78% of small businesses are operating without any employees, and 98% of small businesses have fewer than 20 employees.

We create this as a social platform, helping small businesses to build their local business with the support of their local fans and friends. 

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