Why We Need a Collaborative Social Platform?


Quick Glance of Small Businesses in the U.S. By the Numbers

 

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US Small Businesses

  • The United States Small Business Administration defines small business that has fewer than 500 employees.
  • American business is overwhelmingly small business, according to the SBA  there are 30.2 small businesses in the U.S., accounting for 99.9% of U.S. businesses, created 1.9 million net new jobs in 2015.
  • U.S. small businesses employed 58.9 million people in 2015, but 78.5 Percent of small businesses are operated without any employees.
  • The small business share of GDP has been at 50.5% from 1998 through 2004, but there has been a steady and gradual decline to 46%.
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challenges to small businesses

  • Finding customers
  • Getting talented people or Resources to boost business
  • Build brand awareness
  • Lead generation
  • Balancing quality for growth
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Biggest trends affecting local businesses

  • Digital marketing platform driving business from on-line to off-line
  • Mobile & location-based search
  • Organic SEO related to webpage listing
  • Social media marketing
  • On-line leads and advertising
  • Analytics and conversion

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The Percentage of US Small Businesses

Millions of job by US Small Businesses (2015)

%

Small businesses without any employees

Mission Statement

We introduce this as a wiki-social™ project, a digital marketing platform to support small businesses and nonprofits. The wiki-social means a knowledge base website on which users collaboratively add, modify the content, and work together and smarter, help each other, and create social values.

We all may have heard that small businesses are the backbone of the United States economy, the biggest employers and job creators. We notice, however, many small businesses in our local community are declining their sales or closing their businesses.

And they cite the strong force from e-commerce, such as Amazon, as the top causes of their declining businesses; 90% of them in the survey of 850 small businesses, cite that Amazon is having a negative impact on their revenue and 81 percent said on-line leads or on-line sales are becoming very important to their business success.

As an indicator of the decline of local small businesses, the share of GDP contribution of small businesses has been slowly and steadily declining from the average of 50.5% during 1998 ~ 2004 to 46% in 2010.

The latest technology factors, such as mobile traffics, local searches and digital marketing set the biggest trends affecting local businesses. Unfortunately, many small businesses do not have expertise to utilize those technologies and cannot afford to hire IT experts or digital marketing professionals to benefit from these trends.

Most of them do not have digital marketing expertise to bring the lead or develop strategies to utilize their location-based advantages to compete against the on-line giant: 78% of small businesses are operating without any employees, and 98% of small businesses are having fewer than 20 employees.

We create this as a social platform, helping small businesses to build their local business with their local fans and friends. 

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